Audience Research My perfect audience member will be a version of the ‘Mainstream: Rah’ tribe (according to Channel 4’s public audience research). Gender - The audience is primarily men, as the track is narrated from a male perspective. However, women can also expect to be emotionally engaged, as the song (and subsequent video) is relatable for most people. Age - As stated in the brief, the audience will be aged 16-24. Clothing and appearance - My audience will have a fairly smart dress style, and first impressions could see them labelled as looking ‘posh’. They dress down into chinos and a shirt, and are protected by their gilets and Barbour jackets when the summer is harsh. They are not seen in public wearing trackies and a hoodie. Boat shoes or penny loafers are their go to footwear, and they wear bow ties to formal occasions; be it a wedding, funeral, or ball. They are clean shaven. Food - They prioritise a Sunday roast, and they enjoy their weekday soup lunches. They generally ref...
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