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Statement of Intent

  Statement of Intent Name: John Prendergast   How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)                This statement of intent will detail the key concepts and ideas behind a music video for the track ‘Goodbye my Lover’. The main concept and framework that will be evident in the video is as follows. The video will open with the star male actor sitting at a piano. He will be dressed in a kilt, Bonnie Prince Charlie jacket, and a bowtie. This should imply that he has just returned from a funeral, and the presence of tartan reflects some of the artist’s own personality, as well as separating this from other videos of the genre. He will proceed to play the introduction to the song on the piano and sing. The main body of the video will consist of the male star being depressed and upset, flashba...
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Point 9 - 'Goodbye My Lover' Audience Research

Audience Research My perfect audience member will be a version of the ‘Mainstream: Rah’ tribe (according to Channel 4’s public audience research). Gender - The audience is primarily men, as the track is narrated from a male perspective. However, women can also expect to be emotionally engaged, as the song (and subsequent video) is relatable for most people. Age - As stated in the brief, the audience will be aged 16-24. Clothing and appearance - My audience will have a fairly smart dress style, and first impressions could see them labelled as looking ‘posh’. They dress down into chinos and a shirt, and are protected by their gilets and Barbour jackets when the summer is harsh. They are not seen in public wearing trackies and a hoodie. Boat shoes or penny loafers are their go to footwear, and they wear bow ties to formal occasions; be it a wedding, funeral, or ball. They are clean shaven. Food - They prioritise a Sunday roast, and they enjoy their weekday soup lunches. They generally ref...
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Point 5 - Song shortlist Research

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Final 3 Songs shortlist ‘Goodbye my lover’ by James Blunt James Blunt served in the Army for the six years between 1996 and 2002, and rose to the rank of Captain. He left the military to pursue his music career. He had spent his leave writing songs and released the album ‘Back to Bedlam’ in 2003, which included the single ‘Goodbye my Lover’. Since then, he has released 5 more albums, the most recent being ‘Once upon a Mind’, released in 2019. The music video for this song can be found here: James Blunt has a fairly simplistic style in his music videos, and they are often filmed in one location. A lot of his work is quite sad and dark. My favourite music video of his is ‘Monsters’, as it is an incredibly moving and heartfelt piece of work that is so relatable for so many. ‘That Girl’ by Olly Murs Olly Murs rose to fame when he finished second on The X Factor in 2009. Since then, he has released six albums, the most recent being ‘You Know I Know’, released in 2018. He has produced severa...
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