Statement of Intent Name: John Prendergast How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words) This statement of intent will detail the key concepts and ideas behind a music video for the track ‘Goodbye my Lover’. The main concept and framework that will be evident in the video is as follows. The video will open with the star male actor sitting at a piano. He will be dressed in a kilt, Bonnie Prince Charlie jacket, and a bowtie. This should imply that he has just returned from a funeral, and the presence of tartan reflects some of the artist’s own personality, as well as separating this from other videos of the genre. He will proceed to play the introduction to the song on the piano and sing. The main body of the video will consist of the male star being depressed and upset, flashba...
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